“HAPPY DAYS ARE HERE AGAIN” HULL 497 Brown Pottery Barrel MUG c.1930s

Description

This is a nice one . It bares the Democratic rallying cry of the New Deal Era. There is no damage; chips, cracks, or crazing. "In 1929, just prior to the Great Crash of the New York Stock Market, Milton Ager and Jack Yellen recorded, “Happy Days Are Here Again.” The song was an instant hit and would remain a popular refrain throughout the 1930s, as the theme of radio shows sponsored by Lucky Strike cigarettes. In 1932, the song became closely associated to the presidential campaign of New York Democratic Governor Franklin Delano Roosevelt in his effort to unseat incumbent President Herbert Hoover. When Roosevelt arrived in Chicago to accept his party’s nomination for president, he entered the room to the sound of “Happy Days Are Hear Again.” The song and its cheerful lyrics matched Roosevelt’s upbeat tempo and stood in stark contrast to Hoover’s demeanor. In addition, the song resonated throughout the nation as most Americans were looking to Roosevelt in hopes that his pledge of “a new deal for the American people” would usher them safely through the Great Depression into a new era of economic prosperity. " (teachinhistory.com).